Shiro

2021

2021

Produced a high-end brand campaign with visuals, storytelling, and paid media strategy that expanded audience reach by 200%.

Client:

Shiro Collective

Timeline:

12 weeks

Service:

Digital Experience & Brand

Client:

Shiro Collective

Timeline:

12 weeks

Service:

Digital Experience & Brand

The Problem

01

Shiro Collective's previous website was visually busy and difficult to navigate, pulling attention away from the work it was meant to showcase.

Shiro Collective's previous website was visually busy and difficult to navigate, pulling attention away from the work it was meant to showcase.

Shiro Collective's previous website was visually busy and difficult to navigate, pulling attention away from the work it was meant to showcase.

For a studio whose entire output was visual, this was a fundamental problem. They needed a digital presence that felt as considered and minimal as their own practice.

The Solution

02

We designed a site built entirely around negative space and typographic precision.

We designed a site built entirely around negative space and typographic precision.

We designed a site built entirely around negative space and typographic precision.

For a studio whose entire output was visual, this was a fundamental problem. They needed a digital presence that felt as considered and minimal as their own practice.

Conclusion

03

The new site launched quietly, no announcement, no campaign, no social media push. Shiro Collective let the work speak for itself, which felt entirely consistent with how they operate. Within weeks, the site had been featured on several leading design platforms and generated more inbound project inquiries than any previous version of their online presence.

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