Feld
An annual publication for a Berlin-based architecture and urban planning firm, designed to document a year of work with the same rigour and care applied to their built projects.
The Problem
01
Dense with information, light on design, and rarely read beyond the first few pages. They wanted something that people would actually pick up, keep, and return to. A document that reflected the quality of the firm it represented.
The Solution
02
Dense with information, light on design, and rarely read beyond the first few pages. They wanted something that people would actually pick up, keep, and return to. A document that reflected the quality of the firm it represented.
Conclusion
03
The publication was distributed to Feld Group's clients, collaborators, and industry contacts at the end of the year, and the response was unlike anything their previous annual reports had generated. People kept it.
