Lumen
A packaging system and brand refresh for a London-based independent skincare studio, designed to sit confidently on the shelf while staying true to the brand's commitment to simplicity and natural ingredients.
The Problem
01
In a retail environment saturated with elaborate design and bold claims, their products were being overlooked. They needed packaging that communicated quality and integrity without resorting to noise.
The Solution
02
In a retail environment saturated with elaborate design and bold claims, their products were being overlooked. They needed packaging that communicated quality and integrity without resorting to noise.
Conclusion
03
The new packaging rolled out across Lumen Studio's full product range and into retail stockists across the United Kingdom within three months of delivery. The response from both retailers and end customers exceeded expectations.
